A process driven & problem solving creative studio.
We are Point Cinq.
A creative studio with roots in the Montreal area that specializes in branding, strategy, and experience design (XD). We combine expertise from many creative fields to bring ideas and projects to life, using a collective of local and international creators.
We work with a diverse group of businesses, organizations, innovators, entrepreneurs and passionate individuals all pursuing the same goal - improving people's lives.
We use a results-oriented process to create memorable experiences and solve big business challenges — no more blind shots, only calculated home runs.
Market Research
User Research
Competitive Analysis
Brand Audit
Observational Research
Positioning
User Profiles
Segmentation
Media Planning
Launch Strategy
Brand Identity
Creative Direction
Naming
Voice & Messaging
Brand Guidelines
Iconography
Illustration
Digital Design
Website Design
Packaging & Unboxing
Editorial & Layout
Photography
Videography
Content Creation
Solid business results are not only achieved by beautiful design. This is why we aim for more than aesthetics. We aim to solve problems, to take some of the weight off our clients' shoulders, and to make sure the only thing we sell is value.
Our creative process starts with an open mind, with a desire to disrupt conventions and to welcome change. To us, it's about adaptation and not trends in this day and age. We set rules, but ultimately seek to break some.
We cultivate relationships that are built on transparency and a genuine desire to collaborate and lend a helping hand. We see our clients as partners and strive to help them grow and define themselves in the modern market. It's all about what we can do together.
Coming from an award-winning industrial design background, Laurence has been designing experiences and solving problems since day one.
What started as studying logo design to improve it's integration to various projects ended up becoming an obsession for branding and experiences that revolve around them. Laurence's experience with designing products for manufacturing, designing spaces of emotion and wrapping them in brands that grew overseas granted him the perfect understanding of challenges faced not only by designers, but also by everyone taking part in a project's development.
Kiss functions as a creative artist who is always looking for a chance to sneak away for some adventure, discovery, and personal growth.
His photography has gone viral, won social media contests from brands (like VSCO, Aether Apparel), and made it onto the front page of Reddit. Kiss’s portrait photography has been published in all of Pursuit of Portraits magazines.
As a designer, Kiss helps companies find their brand name, brand logo, and brand voice. His favourite things right now are tech, specialty coffee, cast-iron pan recipes, and Scotch.
